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Rental Property MarketingMarketing Your Property Effective marketing of your Canary Island rental property is the key to success if you’re embarking on a buy to let investment. As with any business, the most desirable product in the world isn’t going to make money if people don’t get to hear about it. Many investors, new to the Spanish holiday rental game, have been bewildered to find their property lying empty for most of the year whilst their neighbour’s identical property is booked solid, even in low season. With a glut of holiday villas and apartments currently available in many coastal areas of the Canary Islands it’s vital that owners make sure their particular properties are highly visible to potential clients. Whilst advertising online is an important part of marketing your Rental Property there are many other effective ways of Marketing, below we have listed some methods that should help you generate more bookings. Word of mouth The best form of advertising. Tell your estate agent, family, friends and work colleagues about the property. These people will be the first to tell you what's missing in your property so it's a good learning process to rent to them to start with. Advertising at work Gyms, cafes and clubs where you are a member. Maybe a poster or card on their notice boards. Advertise locally In the newspapers/magazines. Advertise with postcards/posters to be used at local newsagents, supermarkets, gyms, community centres, clubs notice boards. Write a simple text with description, a photo and contact details. Create some business cards These can be done very cheaply yourself online and are very useful for going out to anyone interested from the airport to a dinner. Speak to your neighbours Maybe they have friends or customers who are visiting and can help with notice boards. Create a Newsletter Create a newsletter to send out via email or snail mail to existing clients informing them of availability and improvements made to the property, but remember not to be to pushy. To advertise with us Click Here |
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